| Writer |
Honest words
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Latest Articles
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The December Race for Goals.
Read moreA rant about goals. I didn’t achieve most of my goals this year, and December won’t change that. What can I do?
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Do I Really Need A 10-step Morning Routine?
Read moreThese days we are seeing plenty of videos and articles about miraculous morning routines that look similar to the one above, but how doable is it on a daily basis?
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3 Motivational Books to Inspire You To Take Action
Read moreSometimes I prefer to get pep talks from books rather than people. We all need the occasional pep talk when we feel stuck or like nothing we do matters. We can’t always get it from the people around us, but books always got your back. Here are three books that I found highly motivational. But, […]
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My Micro Habit That Helped Me Build More Good Habits
Read moreNo matter how many articles about micro habits or macro habits you read, and no matter how many of those you say you will implement in your life, nothing will change. Of course, it won’t if they never actually transform into habits
Services
Copywriting
Thanks to my experience in journalism and e-commerce, I can craft copy that builds trust, creates authority, and boosts conversions. Your product description, e-mail, or social media caption will determine if you make a sale or not, so every word matters.
Content Writing
I am an expert at creating engaging content with a high conversion rate, from blog posts for brands to articles for a variety of publications. Plus, I always craft my content with the SEO in mind and I am able to efficiently edit the metadata for my content as well.
SEO Optimization
I offer in-depth SEO audits that will allow us to make the necessary edits to your website so that users will find it on Google easily. I also have extended experience with e-commerce merchandising, which allows me to adapt to the scope of each business and give extra tips for increasing your conversion rates.
What are people saying:
Vivi, Founder Coise London:
Calina understood our ideas very well and her writing made the brand’s identity clear. She has excellent skills and finished the project on time. I am looking forward to working with her again in the future.
Lisa Moore & Hadrian Thomas, Founders Urban Gilt:
While working on the project Calina brought enthusiasm, great ideas and was always well organised. Her writing not only worked really well for us but she was quick and always happy to put in whatever work was necessary to help with our project. Including helping out with shoot locations and organising shoot days.
Michaela Klabanová, Founder Therapy with Michaela:
I love Calina’s work. She has been very helpful in optimising the SEOs of my website, but also in general giving great feedback on how to improve my online presence. I have been working with her for several months, she responds quickly and is pleasure to work with. Highly recommend.
WHO I worked with:
Since 2019, I’ve proudly partnered with lifestyle brands and publications that care about their impact on the world, writing high-converting sales copy, crafting engaging, quality content, and merchandising their products or services in order to maximize the flow of traffic and revenue.
I was a contributor to The WOW Magazine (print, article available here), Fashion Scout (online, reporting about fashion shows during LFW), The Bare Minimum Magazine (online & print), DOSE Magazine (online, skate fashion), Loanhood (online), Ikigai the Magazine (print, wellbeing magazine).
I believe that we all deserve to live in a way that makes us eager to get up in the morning, so I write about lifestyle and how to design that in a way that is suited to your desires in my newsletter, Vivifico.
