Thanks to my experience in journalism and e-commerce, I craft copy that builds trust, creates authority, and boosts conversions. Your product description, e-mail, or social media caption will determine if you make a sale or not, so every word matters.

Content Writing

I am an expert at creating engaging content with a high conversion rate, from blog posts for brands to articles for a variety of publications. Plus, I always craft my content with the SEO in mind and I am able to efficiently edit the metadata for my content as well.

SEO Optimization

I offer in-depth SEO audits that will allow us to make the necessary edits to your website so that users will find it on Google easily. I also have extended experience with e-commerce merchandising, which allows me to adapt to the scope of each business and give extra tips for increasing your conversion rates.

What are people saying:

| content & copy writing | sustainable lifestyle brand |

Calina understood our ideas very well and her writing made the brand’s identity clear. She has excellent skills and finished the project on time. I am looking forward to working with her again in the future.

| content writing | fashion brand |

While working on the project Calina brought enthusiasm, great ideas and was always well organised. Her writing not only worked really well for us but she was quick and always happy to put in whatever work was necessary to help with our project. Including helping out with shoot locations and organising shoot days.

| SEO audit & optimization | therapy service |

I love Calina’s work. She has been very helpful in optimising the SEOs of my website, but also in general giving great feedback on how to improve my online presence. I have been working with her for several months, she responds quickly and is pleasure to work with. Highly recommend.

WHO I worked with:

Since 2019, I started to freelance and work with lifestyle brands and publications, writing high-converting sales copy, crafting engaging, quality content, and merchandising their products or services in order to maximize the flow of traffic and revenue. 

I’ve dipped my toes in the fashion work scene through internships at Marie Claire Magazine and at a fashion PR agency Fashion Crossover. I realized early on that I want more, I just needed to define what more was.

I started to contribute with articles to The WOW Magazine (print, article available here), Fashion Scout (online, reporting about fashion shows during LFW), The Bare Minimum Magazine (online & print), DOSE Magazine (online, skate fashion), Loanhood (online), Ikigai the Magazine (print, wellbeing magazine).

I believe that we all deserve to live in a way that makes us eager to get up in the morning, so I write about lifestyle and how to design that in a way that is suited to your desires in my newsletter, Vivifico.

Subscribe HERE to find out.

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