Pam Hogg: Best in Show at LFW

Article for Fashion Scout

Pam Hogg’s extravagant perspective on the world is still alive and making waves. This season she introduced us into the ironic world of beauty pageants for dogs.

The models walked on the electropunk vibes of the DAF’s music showing off their medals and bows, as a good pet would do. There was an explosion of colour, voluminous hats and hair. All these were saying ‘look at me!’, ‘I am better than the rest’. In a way showing of your medals is the same as posting your best pictures on social media to get the needed attention.

It seems that curating yourself on Instagram or presenting a dog in a show, it’s not that different. The structured fluffiness of the puddle was a constant reference on prints, fabrics and hairstyle.  The models were the fluid and diverse Hogg’s pack, proudly showing off.

Pam Hogg is globally known for her daring designs and art. In 1989 she appeared on the cover of I-D. Among the ambassadors of her collections were Debbie Harry, Siouxsie Sioux, Bjork, Kyle Minogue and Paula yates

Her clothes are constantly requested by artists and celebrities including Kate Moss, Lady Gaga, Rihanna, Taylor Swift, Kylie and Beyonce. See the full collection here.

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