Pantone announced that Living Coral is the color of the year 2019.
Living Coral is a warm, vibrant color that can lighten the mood easily. According to Pantone this color symbolizes the need for optimism, joyful pursuits and the desire for playful expression. In this uncertain times seems that we might benefit from a color that makes you think of a summer sunset. But not everybody finds this color calming and exciting.
For Jonathan Jones, a British art critic, is more of a sad color than a zen one, as he explains in his article for The Guardian. From his point of view strident yellow or sickly green would have been a more honest choice for 2019.
For me, this color is what my wardrobe is missing. A bit of sunset, so I am glad with what Pantone chose for this year. I feel like we saw a lot of strident colors that are kind of tiring for the eyes and something still loud, but which doesn’t scream in your face is more than welcomed.
“An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”– Pantone about the color of the year.
Living Coral on the runways
Ricostru – Milan Fashion Week Spring/Summer 2019
Vancouver Fashion Week Spring/Summer 2019
Zero + Maria Cornejo – New York Fashion Week Spring/Summer 2019
Maison Margiela– Paris Fashion Week Spring/Summer 2019
Pantone is a U.S. corporation, which developed Pantone Matching System (PMS), a standardized color reproduction system, used in different industries, mainly printing, but also fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
Pantone’s color experts at the Pantone Color Institute are conducting thorough trend analyses in order to select the color of the year.