Article for Fashion Scout during London Fashion Week
Fashion Awareness Direct (FAD) it’s a charity which believes in equal opportunities, regardless the background you are coming from. FAD’s mission is to help young people make into the tough world of fashion.
The designers from FAD are the youngest designers presenting at Fashion Scout this year. Twenty finalists showcased their work, all exploring sustainability and the way humans interact with the natural world.
So far, this was a fuzziest, full of love, show from fashion week. The presenter, Annaliese Dayes, infused the public with her energy before and after the catwalk show. As the models were walking down the catwalk you could hear the family and friends of the designer cheering out as loud as they can. The designers played with volumes, vibrant colours and structures. From baby blue ruffles to plants in the pockets to kaki overalls, the show had it all.
The designers were also competing for the FAD award. There were 4 winners:
- The Award for Commercial Awareness- Suely Mario da Silva
- The Award for Technical Excellence- Georgia Brown
- The finalist, joint winners- George Howie & Maria Silva
FAD has different projects such as Fashion Futures, INTOFashion, Back Icons and FAD competition. Through all of them they offer the possibility for young people to get hands-on experience in retail, design and fashion communication. Their alumni include designers, pattern cutters, garment techs, buyers and product developers in companies including Tom Ford, Fila, River Island and Karen Millen.