Shopyte’s Take on Sustainable Luxury
Article for Fashion Scout
Shopyte is the fashion brand that brings classic femininity and sustainability together. Dovilė Šopytė is the designer behind the brand and through her work she aims to promote quality over quantity, but also to encourage women to feel in harmony with themselves. All this is expressed through luxurious natural fibre garments that are used to create simple and smart clothes for women of all ages.
For the SS20 season Shopyte highlights the excessive consumption and the pollution we create trough deforestation. The models were wearing surgical mask from fine materials and structured hats with shiny necklaces dangling from their edges.
The masks, that we’ve seen more and more on the catwalk in the past years, remind us once more that earth is more polluted than ever and that we need to take immediate action. Bold and breezy tones, such as baby blue, turquoise and emerald green were used for this collection. Minimalist lines were contouring the silhouettes of the models, emphasizing the easiness to move in Shopyte clothes.
Shopyte aims to not only to support ethical fashion, but also to build a community for the conscious buyers. It doesn’t focus on trends, but on creating eternal pieces that the consumer can accessorize for unlimited occasions.