Rohmir’s Voyage at London Fashion WEEK

Article for Fashion Scout

Swiss luxury fashion brand, Rohmir, explores the influence of haute-couture and the idea of ‘body sculpting without surgery’.  Olga Roh is the chief-designer and group creative director of the brand.

This SS20 the ‘Voyage’ collection is dedicated to a new golden 20s full of joy, fun and dreams and travels. The show opened with a traveller joining the public. As the models walked on the song of Sergio Mendes ‘Mas Que Nada’, the traveller seemed to fall in love with every outfit.

From romantic floral prints to the simple business silhouettes, this collection has everything. It’s not just about a relaxing holiday somewhere faraway, it’s also about those trips where you have to do business and attending glamorous events. The public seemed delighted with each creation, their faces lit up as new outfit appeared on the catwalk. 

The show took a bit of a romantic turn when the evening dresses were introduced. The models floated on the song ‘La Bohème’ in dresses embellished with sequins and feathers.

Rohmir addresses it designs to an active and travelling businesswoman with her flamboyant way of changes from desk to table, with all facets of her lifestyle and travels. See the full collection here.

all photos were taken by me during the show and in backstage

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