Fashion Scout awards F/W20
Each season, Fashion Scout offers the opportunity for the emerging designers to win two awards that would boost their career to the next level. Today, the Fashion Scout Award Judging panel got together in East London in order to decide the winners for the Fall/Winter 2020 season. At the Old Turman Brewery, a hive of creative businesses and events, 33 designers from all over the world were picked to bring their collections to be reviewed by seven fashion experts.
The two awards that the creatives compete for are the Merit Award, which besides guidance includes a fully sponsored presentation during LFW and The Ones to Watch Award where four winners will receive the opportunity to showcase on the catwalk during LFW and they’ll be provided with a unique platform to present their vision.
The judge panel was composed of the following fashion insiders:
- Giorgia Cantarini, Fashion Editor & Stylist
- Costanza Lombardi, Buyer, Browns Fashion
- Gemma Metheringham, Creative Director, Label/Mix
- Billie Poposka-Roberts, Managing Director, Fashion Scout
- Martyn Roberts, Creative Director, Fashion Scout
- Rebekah Roy, Style Director & Creative Consultant
- Craig Spellar, Academic & Fashion Consultant, DMU
As Martyn Roberts, the creative director at Fashion Scout explains before all the judges start their evaluation, the most important points to take into account when deciding the winners are:
- Catwalk Appeal
- Sustainable/ethical / considered design
- Special methods for production/creation of garments
This year, the “competition is fierce” Rebekah Roy states. Seems like the final decision is going to be a tough one and with a lot to take into account. After looking at all the collection Craig Spellar remarks that: “The collections are amazing this season, really strong. It’s a great balance of creativity and elegance. Also, they are great in terms of colours, concepts and execution.”
The collections presented very distinctive themes which delighted the judges. “There are many different visions here, one vision is more ethnic, one is more on sustainability, one more about the revival of the punk,” Giorgia Cantarini explains while making the last evaluative notes.
While there was no specific trend spotted in the collections, one idea that was touched by most of the designers was the sustainability issue. Gemma Metheringham liked that designers played around sustainability even in terms of form not just in terms of fabric sourcing. For her “the whole idea of up-cycling, recycling and the second use of clothes it’s really interesting.”
Entering the fashion industry as any type of creative it’s no easy job and having a place that offers opportunities, support and exposure to emerging designers it’s crucial these days. That’s what Fashion Scout aims to do trough all their work and especially by organizing these two major competitions. In the view of Rebekah Roy, Fashion Scout has an important place in the this industry. “I think what Fashion Scout has done over the years is incredible. There wouldn’t be a platform for young designers without them. And people come to London because of the creativity and as long as they can support young talent, we’ll always have a strong place in the fashion calendar,” she explains smiling.
The judges spent a few hours analysing the creations and discussing. We can’t wait to hear their final decision and to see these designers at the LFW in February. Until then, we congratulate all the contestants and we hope they will stay inspired and come up with more innovative creations in the future.
*All pictures were taken by me.