Are vectors the new organic cotton?
I used to love playing online dress up games or any game where you could customize your avatar. Having the possibility to create a digital self that could go from a casual, minimalist look to a full glam rock look in a matter of seconds (including a haircut, full on makeup and a new tattoo) was fascinating. I can’t do this in real life, even if I resonate with both looks.
Fashion and games are already in a long, serious relationship. Being able to style your sim or football player in big brands, such as Adidas or Moschino is old news. But now digital clothes have a life outside the games, without referencing big names or being available in physical stores as well.
Digital only fashion houses such as, The Fabricant, are on the rise along with digital influencers and models (you’ve probably heard about Miquela or Shudu) and even digital only modelling agencies, such as The Digitals.
Digital fashion houses are offering 3D clothes, that can be worn from Instagram to other virtual environments. So, you won’t ever feel it, but you could post a picture with you wearing your dress made from, basically, electricity and vectors.
Why on earth will anyone pay to own a piece of clothing that can be only worn in a photo? Well, how about that dress that was on sale that you wore just to take a picture and put it back in the closet because you have nowhere else to wear it?
Pretty much the same, but no fuel, water or farming were used for one of them. We will always need real clothes to cover and style our bodies, but could digital clothes help with fashion waste? I am thinking especially about the fashion influencer industry. With influencers receiving lots of clothes that get to be worn only once for a photoshoot, how about getting them in a digital, less wasteful manner?
Digital and physical fashion should work together. From sending digital samples to be advertised to having the possibility to try the clothes digitally, so that the number of returns is reduced. Sounds a bit like a fantasy, but from my point of view all that is missing is more collaboration between the two sides. Like gaming and fashion, the digital-only and the tactile-only fashion scenes should collaborate to reduce waste, bring new perspectives and be more inclusive. The technology is already here, so why separate the two worlds when they are already so connected?
These days we live more in a digital world than ever. With events, work, meetings and classes being held mostly online, having a digital only wardrobe will soon be a thing. Which from my point of view is exciting and a proof that fashion will always adapt and not go away, regardless what the world is going through.
Could vectors be the ‘fabric’ that makes us reconsider throwing something out or buying it because is on sale? I dare to dream.