If when you hear SEO or Search Engine Optimization you feel overwhelmed and as if you can’t grasp how to use this tool to improve your website these free courses can get you started. I’ve tried them all and each of them was valuable for me as a beginner. If you are interested in how to optimize your e-commerce, besides SEO improvements, read about it here. But before the SEO resource list let’s make it clear why SEO is so important.
Most of the search engine users (more than 70%, according to Reliable Soft’s research) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions, and to do this you need to understand how SEO works. SEO is not only about search engines but good SEO practices improve the user experience and usability of a website and it can put you ahead of the competition if done well. I hope you are convinced that no matter what online business you have knowing how to make use of SEO can improve your sales, views, and popularity.
Here are 4 free courses perfect for anyone who does not know a lot about SEO:
- Yoast Academy — the free version of Yoast Academy offers a good start for understanding the mechanics of SEO. You need to create an account to access them, but I believe it’s worth starting with these ones if you have no prior experience with SEO.
- SEO Course for Beginners (by Ahrefs)– this is a youtube course, so easy access, and valuable information. The course is broken down into 4 modules. You will learn about what search engine optimization is, why it’s important and how Google works. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.
- SEO Basics Complete Guide 2021– another youtube SEO course, but this time made by an independent youtube, not a company. He shows a lot of examples, as you can’t see the face of the teacher so for visual learning this one might be better as you will see the process in action rather than just hearing about it.
- For those who prefer to read here is a list of 15 free SEO guide books. Plus a few articles that I found useful after I watched the introductory courses:
In the end, I would also recommend sign-up to a newsletter to keep up with the SEO news, I subscribed to the Search Engine Land. I hope this SEO resource list it’s helpful for you and if you have further questions let me know!