Calina’s Story

It all started when I decided to move to London to study fashion after I got my bachelor’s degree in journalism. I went with high hopes & dreams as any 21-year-old would. Fast forward a bit and in 2020 I am graduating from the University of the Arts London with an MA in Fashion Journalism.

Since 2019, I started to freelance and work with lifestyle brands and publications, writing high-converting sales copy, crafting engaging, quality content, and merchandising their products or services in order to maximize the flow of traffic and revenue. 

I’ve dipped my toes in the fashion work scene through internships at Marie Claire Magazine and at a fashion PR agency Fashion Crossover. I realized early on that I want more, I just needed to define what more was.

I started to contribute with articles to The WOW Magazine (print, article available here), Fashion Scout (online, reporting about fashion shows during LFW), The Bare Minimum Magazine (online & print), DOSE Magazine (online, skate fashion), Loanhood (online), Ikigai the Magazine (print, wellbeing magazine).

Besides writing, I worked in SEO optimization and merchandising. I’ve learned what makes an online business visible these days when all markets seem saturated while activating as an online merchandiser for an international fashion-home brand. In the past 3 years, I’ve accumulated:

  • an in-depth understanding of what a business needs in terms of content and SEO
  • how to optimize an e-commerce or service website in order to increase conversion rates
  • what users expect from a website that will decrease bounce rates

I am dedicated to collaborating with brands that prioritize the delivery of exceptional products and services, as well as their impact on customers and the environment. I am committed to promoting and amplifying the visibility of independent businesses that enhance our lifestyles & well-being. If this aligns with your brand’s values, I would be honored to work with you and help you achieve online authority.

During all this time I’ve realized that I want to build freedom for myself and work with passionate people, without depending on one source of income. This made me focus on being able to work remotely and on ways in which I can design a better lifestyle for myself.

This and my passion for writing led me to start Vivifico, a newsletter dedicated to empowering individuals to create a fulfilling and revitalizing lifestyle. I believe that every person has the ability to design a lifestyle that fuels them, instead of draining them. Though there is no magic formula that suits everyone, I am dedicated to sharing my personal journey and experiences, both successful and not, in order to help others create a lifestyle that makes them eager to wake up each morning.

Sign up HERE to find out.